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Jan 11, 2025

No TikTok Shop? Nigerian Sellers Have Better Options

Nigerian sellers can thrive without TikTok Live Shopping by leveraging local platforms like Auqli. Tailored solutions empower live sellers in Nigeria to connect, engage, and succeed.

No TikTok Shop? Nigerian Sellers Have Better Options

How to enable end-to-end encryption for messages in Cloudly

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How to create a secret chat in Cloudly

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How to know if a chat is end-to-end encrypted

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How to configure Cloudly  security and privacy

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TikTok has taken the world by storm, becoming a hub for viral trends, entertainment, and even e-commerce. In many countries, TikTok’s live shopping feature, TikTok Shop, has transformed how sellers connect with buyers, combining social engagement with real-time sales. However, in Nigeria, TikTok Shop is yet to be introduced, leaving many sellers wondering how to tap into the power of live shopping.

The absence of TikTok Shop in Nigeria isn’t a setback—it’s an opportunity. With innovative platforms like Auqli leading the live shopping revolution, Nigerian sellers have access to tools tailored for their needs. This article dives deep into why TikTok Shop’s unavailability isn’t a dealbreaker, how sellers can still thrive, and why Auqli is the go-to solution for live selling in Nigeria.

The Rise of Live Shopping Globally

Live shopping has become a global phenomenon, blending real-time video with online sales. Platforms like TikTok Shop, Taobao Live, and Instagram Live have made it easy for sellers to showcase products, engage directly with viewers, and close sales instantly.

In countries where TikTok Shop is available, such as the United States and the UK, businesses have reported higher engagement and increased conversion rates. Shoppers enjoy the interactive experience, where they can see products in action, ask questions, and take advantage of time-limited offers.

However, in regions like Nigeria, the absence of TikTok’s live shopping feature creates a gap. This gap, however, is being filled by local platforms like Auqli, designed to meet the specific needs of Nigerian sellers and buyers.

Why TikTok Shop Isn’t in Nigeria Yet

While TikTok has a massive user base in Nigeria, its live shopping feature hasn’t been launched. There are several potential reasons for this:

  • Market Prioritization: TikTok may be focusing on markets like the US and Asia, where e-commerce infrastructure is more established.
  • Logistical Challenges: Payment systems and delivery networks in Nigeria may require further development for seamless integration with TikTok Shop.
  • Competition: TikTok might be observing the local market before launching its feature in Africa, especially as live shopping gains traction on other platforms.

While these reasons might delay TikTok Shop’s arrival, Nigerian sellers don’t have to wait to embrace live selling. Platforms like Auqli are already tailored to meet the unique demands of the African market, offering features that global platforms often overlook.

How Nigerian Sellers Can Still Thrive Without TikTok Shop

1. Leveraging TikTok’s Organic Features

Even without TikTok Shop, sellers can use the platform’s existing features to build an audience and drive traffic to their live selling events. TikTok remains a powerful tool for reaching large audiences and generating engagement. Here’s how Nigerian sellers can make the most of TikTok:

  • Live Streaming: Use TikTok’s live video feature to showcase products, answer questions, and build rapport with followers.
  • Short Videos: Create captivating and trend-driven content that highlights your products. Add clear calls-to-action directing viewers to your live shopping platform, such as Auqli.
  • Influencer Partnerships: Collaborate with TikTok influencers who can showcase your products to their audience. Influencers often help amplify brand visibility and establish credibility.

2. Embracing Local Platforms Like Auqli

Auqli is revolutionizing live shopping in Nigeria. Unlike TikTok, Auqli is built specifically for African markets. It addresses the unique challenges that sellers in Nigeria face, providing features such as:

  • Seamless Live Streaming: Sellers can connect directly with buyers in real time, showcasing their products in a way that builds trust and excitement.
  • Integrated Payment Options: By accepting local payment methods like mobile money, Auqli ensures transactions are simple and secure for both buyers and sellers.
  • Community Engagement: Auqli emphasizes fostering connections through interactive live sessions, creating a sense of loyalty and community.
  • Logistics and Delivery Support: To address challenges with product delivery, Auqli partners with local logistics providers, ensuring buyers receive their orders promptly.

3. Developing a Cross-Platform Strategy

Successful sellers leverage multiple platforms to maximize their reach. TikTok can be used to build awareness, while platforms like Auqli handle the live shopping experience. For instance:

  • Use TikTok videos to tease exclusive products or discounts available only during your Auqli live session.
  • Direct TikTok viewers to your Auqli shop, where they can purchase products in real time.
  • Engage with your audience on TikTok while positioning Auqli as the ultimate shopping destination.

Why Local Solutions Like Auqli Are Better for Nigerian Sellers

1. Tailored for Local Needs

Platforms like Auqli are designed specifically for Nigerian sellers. From local payment solutions to cultural relevance, Auqli ensures that businesses can succeed without relying on global platforms like TikTok.

2. Building Trust and Transparency

Trust is a significant factor in Nigerian e-commerce. Live selling on Auqli allows buyers to see products demonstrated in real time. This level of transparency helps eliminate doubts and fosters confidence in online shopping.

3. Affordable and Accessible

Unlike some global platforms that may require heavy advertising investment, Auqli enables sellers to grow their business organically through affordable live streaming features.

Overcoming Common Challenges in Live Selling

1. Connectivity Issues

Unstable internet remains a common challenge in Nigeria. Sellers can take steps to ensure smooth live streaming:

  • Use platforms like Auqli that are optimized for low-bandwidth connections.
  • Test your internet connection before live sessions and have a backup plan in place.

2. Reliable Logistics

Efficient delivery is key to building trust with buyers. Sellers should partner with logistics providers who specialize in local deliveries. Clearly communicating delivery timelines with buyers also helps manage expectations.

3. Building a Loyal Audience

Growing a customer base takes time and effort. Sellers should focus on consistency, offering value-driven live sessions, and engaging content to keep audiences coming back. Running promotions or giveaways during live streams can also help retain viewers.

The Future of Live Selling in Nigeria

The live shopping revolution in Nigeria is being shaped by innovative platforms like Auqli. By offering solutions tailored to the needs of Nigerian sellers and buyers, Auqli is positioning itself as the leading choice for live selling in the country.

Nigerian sellers don’t need to rely on global platforms like TikTok to succeed. By embracing local solutions like Auqli, businesses can thrive, build trust with their audience, and stay ahead in the rapidly growing e-commerce landscape. The future of live selling in Nigeria is local, community-driven, and vibrant, with platforms like Auqli paving the way.

No TikTok Shop? Nigerian Sellers Have Better Options

Odera Joseph

Co-Founder & CEO

The visionary behind Auqli, Odera leads with innovation and drives the technology that makes live selling seamless for everyone.