eCommerce
Jan 27, 2025

Live Shopping: A Complete Guide for Nigerian & African Entrepreneurs in 2025

A complete guide for Nigerian entrepreneurs on live shopping in 2025. Learn strategies, benefits, and how Auqli empowers sellers to succeed.

Live Shopping: A Complete Guide for Nigerian & African Entrepreneurs in 2025

How to enable end-to-end encryption for messages in Cloudly

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How to create a secret chat in Cloudly

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How to know if a chat is end-to-end encrypted

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How to configure Cloudly  security and privacy

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Conclusion

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Live shopping has emerged as one of the most innovative ways for businesses to connect with customers in real time. For Nigerian entrepreneurs, this interactive approach to selling presents an untapped opportunity to engage audiences, build trust, and drive sales. As Africa’s e-commerce market grows rapidly, live shopping offers a dynamic way to bridge gaps in trust and create an immersive shopping experience tailored for Nigerian consumers.

What Is Live Shopping?

Live shopping, also known as live stream commerce, is an innovative format that combines live video broadcasting with e-commerce. Sellers use live video to showcase products, interact with customers, and enable purchases in real-time. This approach blends entertainment, education, and retail into one seamless experience, making it a transformative tool for businesses looking to create authentic and engaging connections with their audience.

What sets live shopping apart is its interactivity. Unlike traditional online shopping, where buyers scroll through static product listings, live shopping allows for real-time communication. Sellers can answer customer questions, provide demonstrations, and even offer exclusive promotions during the session. This creates an immersive shopping experience that builds trust and fosters stronger customer relationships.

Live shopping helps bridge the gap between offline and online commerce. Much like in-person shopping, it gives customers a chance to "see" and "experience" the product before purchasing, but with the added convenience of shopping from anywhere. This hybrid model is particularly appealing in markets like Nigeria, where trust in e-commerce is still growing.

Another unique aspect of live shopping is its ability to drive urgency and excitement. Live sessions often feature limited-time deals, exclusive product drops, or flash sales, which motivate customers to make quick purchasing decisions. This element of spontaneity not only boosts sales but also keeps viewers engaged and coming back for future sessions.

Why Live Shopping Matters in Nigeria

  • Consumer Engagement: Live shopping creates an interactive platform where sellers can address concerns, answer questions, and build rapport with customers instantly, making the experience more personal and engaging.
  • Transparency: By showcasing products live, businesses provide customers with a clear view of the product’s quality and functionality, addressing common fears of counterfeit or substandard items.
  • Increased Sales: The urgency and excitement generated during live sessions often result in significantly higher conversion rates compared to traditional e-commerce listings. Nigerian sellers can leverage this model to boost their sales and expand their reach.

Step 1: Choose the Right Platform

For Nigerian and African sellers, selecting the right platform is the foundation of a successful live shopping journey. Global platforms such as TikTok and Instagram may dominate in other regions, but they do not offer features tailored to the unique needs of the African market. This is where Auqli comes in as the leading live shopping platform for Nigerian entrepreneurs.

Auqli is specifically designed to cater to African sellers, providing seamless live shopping tools that allow businesses to connect directly with their customers. Sellers can easily sign up on Auqli, create their profiles, and start engaging their audience through live video sessions. The platform also integrates features like secure payments and interactive customer engagement, making it a one-stop solution for live shopping in Nigeria.

Getting started with Auqli is simple. Entrepreneurs can download the app, create an account, and immediately access tools to go live. With its user-friendly interface, sellers can showcase products, interact with customers, and manage orders all in one place. This simplicity ensures that even small-scale sellers can quickly adopt the platform and start generating sales.

Unlike global platforms that often overlook localized needs, Auqli is built with the challenges of Nigerian entrepreneurs in mind. The platform supports features like local payment integrations and live order management, ensuring that sellers can focus on building trust and scaling their businesses. Moreover, its community-driven approach fosters a network of sellers and buyers, making it easier to reach new audiences.

By choosing Auqli, Nigerian sellers can not only leverage the benefits of live shopping but also position themselves as pioneers in a rapidly growing e-commerce trend. The platform provides the tools, insights, and support needed to thrive in the competitive online retail landscape.

Step 2: Plan Your Live Session

Preparation is key to running a successful live shopping event. Consider these steps:

  • Identify Your Target Audience: Understand who your customers are and what products resonate with them.
  • Create a Script or Outline: Plan the flow of your session, including product demonstrations, customer Q&A, and promotional offers.
  • Set Up a Professional Environment: Ensure good lighting, sound quality, and a clutter-free background to make your session look polished.

Step 3: Promote Your Event

Drive traffic to your live shopping session by promoting it across social media channels, email newsletters, and WhatsApp groups. Highlight the benefits of joining, such as exclusive discounts or first access to new products.

Step 4: Engage with Your Audience

During the live session, interact actively with viewers by:

  • Answering questions about the products.
  • Demonstrating how products are used.
  • Encouraging viewers to make purchases through exclusive offers.

Step 5: Follow Up After the Session

After the event, maintain engagement by sending thank-you messages, sharing order confirmations, and asking for feedback. This post-event interaction helps build trust and encourages repeat business.

Local Nigerian Sellers Adopting Live Commerce

Entrepreneurs in Nigeria are increasingly using live shopping to reach wider audiences. For example, small-scale fashion brands have used platforms such as Instagram Live to showcase collections, achieving immediate sales and increased customer trust. However, platforms like Instagram Live and TikTok Live lack essential features such as in-stream checkout and auction tools, which are critical for a seamless live shopping experience.

Auqli is uniquely filling this gap by providing tools specifically designed for Nigerian entrepreneurs. These tools include advanced features such as real-time auctions, secure on-stream payment processing, and integrated order management—making it easier than ever for sellers to host successful live shopping events.

With Auqli, sellers can offer their customers a complete and interactive shopping experience. Shoppers can participate in live auctions, make instant purchases, and enjoy the convenience of streamlined payment options, all within the platform. Unlike Instagram or TikTok, where buyers often need to exit the app to finalize purchases, Auqli eliminates these barriers, fostering trust and improving conversion rates.

By leveraging these localized solutions, Nigerian sellers are finding new ways to connect with their customers and build lasting relationships. As a platform tailored to address challenges unique to the African market, Auqli empowers businesses to thrive in the evolving e-commerce landscape.

Global Success Stories

Who's Who of Influencers Turbocharge 11.11 Shopping Bonanza
Who’s Who of China’s Influencers Turbocharge 11.11 Shopping Bonanza

Globally, live shopping has proven its potential as a transformative e-commerce tool. In China, platforms like Taobao Live have driven sales exceeding $7.5 billion in a single day during events like Singles’ Day, showcasing the immense power of live commerce. In the United States, Amazon Live has also embraced live shopping, offering brands an avenue to directly engage with millions of customers. According to Statista, the global live shopping market is projected to surpass $500 billion by 2023, with Asia leading the charge.

One significant factor behind this success is the use of influencers to drive engagement. For instance, popular Chinese influencers, known as KOLs (Key Opinion Leaders), have played a pivotal role in shaping consumer behavior during live shopping events. Nigerian sellers can adopt similar strategies by collaborating with local influencers to enhance product visibility and credibility.

Live shopping’s success is also fueled by its ability to integrate entertainment with commerce. Platforms like ShopShops in the U.S. have redefined online shopping by creating highly interactive and entertaining live sessions, where hosts demonstrate products, answer questions, and even offer flash discounts. This entertainment-driven model keeps viewers engaged and encourages spontaneous purchases.

For Nigerian entrepreneurs, these global examples underscore the potential of live shopping to revolutionize the local e-commerce space. By adopting best practices, such as leveraging influencer marketing and creating engaging live sessions, businesses can unlock new opportunities for growth. Auqli provide the tools needed to replicate these successes in the African market, making live shopping accessible and effective.

In summary, live shopping’s global success highlights its ability to drive massive sales, build trust, and foster customer loyalty. Nigerian sellers who embrace this model stand to benefit from increased visibility, higher conversion rates, and stronger customer relationships.

Challenges Nigerian Entrepreneurs Face in Live Shopping

1. Limited Access to Tools

Global platforms like TikTok Shop and Facebook Live Shopping are not available in Nigeria, making it challenging for sellers to access advanced live commerce features. Platforms like Auqli provide much-needed solutions tailored to the African market.

2. Connectivity Issues

Poor internet connectivity can disrupt live sessions, leading to frustration for both sellers and buyers. Entrepreneurs must ensure they have reliable internet access before hosting live shopping events.

3. Building a Consistent Audience

Attracting and retaining viewers requires consistent effort. Sellers need to focus on building a loyal community by hosting regular live sessions and offering engaging content.

The Future of Live Shopping in Nigeria

As Nigeria’s e-commerce market grows, live shopping is set to become a key driver of digital retail. With Auqli leading the charge, Nigerian entrepreneurs have the tools to overcome existing challenges and tap into the immense potential of live commerce. By adopting live shopping strategies, businesses can build trust, engage with customers, and thrive in a competitive market.

Live Shopping: A Complete Guide for Nigerian & African Entrepreneurs in 2025

Odera Joseph

Co-Founder & CEO

The visionary behind Auqli, Odera leads with innovation and drives the technology that makes live selling seamless for everyone.